A Bank You Can Believe In

In my Multicultural Advertising course at the University of Florida, I worked on a campaign targeting Black Americans. After pouring over research (and definitely a lot of coffee), I discovered one core truth: trust and community are everything. That’s where “A Bank You Can Believe In” came to life—because honestly, if a bank isn’t supporting you at every step, why even bother?

I combined data, cultural insights, and a little creativity to craft a message that wasn’t merely about finances but about being a real partner in life’s journey. It wasn’t just an assignment—it was about creating something that felt authentic, meaningful, and genuinely relatable.