Only Rookies Bench Skincare

For the Nivea Men x Real Madrid campaign, I wanted to keep it simple and relatable—because no matter who you are or what you do, no one wants premature wrinkles. I don’t know much about men’s skincare routines or soccer, but I do know that humor works, and only rookies bench skincare became the heart of the concept.

I leaned into the idea that taking care of your skin isn’t just for pros on the field—it’s for everyone. The humor flowed naturally from there, blending the idea of seasoned confidence with the universal truth that no one wants to look older than they have to. Skincare: it’s the real MVP.