The Life of the Party

What’s in my bag: Night Out Edition? ID, lip gloss, mascara…and Gatorade Thirst Quencher Sticks. Because looking good is great, but feeling good? That’s the real party essential. Keep the energy up and the night alive—hydrated and thriving.

When I saw how portable the Gatorade Thirst Quencher Sticks are, I immediately thought about how easily they could fit into athletes’ pockets, backpacks, and college girls’ purses. Inspired, I came up with the campaign idea to make them the ultimate night-out essential.