GO Campaign

For GO Campaign, I turned causes into conversations and scrolls into support. From writing Instagram captions that stopped thumbs mid-scroll to crafting email appeals that inspired donations, every word was designed to connect audiences with the mission of empowering vulnerable youth worldwide. I worked hand-in-hand with designers and strategists to keep the brand voice consistent and impactful across platforms, building momentum for the annual GO Gala and driving engagement that translated into real-world change.